The Client
The NOVOMATIC AG Group is one of the largest gaming technology companies in the world with a turnover of about EUR 3.5 billion in 2024.
Location:
Fira Barcelona, Spain
Project Area:
5,350 SQM
Role:
Electrical Contractors
Introduction
EESL were proud to serve as the electrical contractors for Novomatic Group’s impressive stand at ICE Barcelona 2025.
Spanning an extraordinary 5,350 square metres, this project was one of the largest and most technically complex installations at the event.
The Project
EESL was responsible for delivering a comprehensive electrical infrastructure to power every aspect of the stand’s dynamic and immersive design. The scope included:
- LED walls, towers, and screens
- Truss and speciality lighting systems
- Catering equipment and hospitality areas
- Gaming machines and totems
- Office and meeting areas
- Audio and sound systems
- AV equipment integration
- Air conditioning units
The project required detailed planning, precise execution, and close coordination with multiple teams to ensure every element performed flawlessly throughout the show.
Collaboration
This project was a true team effort, made possible through the collaboration of some exceptional partners, including:
- Novomatic Group
- Evolve Design
- SDE Build & SQM
- LED Chimera Lighting
- Fira Barcelona Services
Working alongside these talented professionals was a privilege, and together we achieved a seamless result that showcased both technical excellence and creative design.
Outcome
The completed stand was a standout feature of ICE Barcelona 2025 — a vibrant, high-performance space that reflected Novomatic’s innovation and presence in the gaming industry. EESL are proud to have contributed to the success of this world-class exhibition.
”Thank you once again to Novomatic Group for placing your trust in the EESL team. It was an honour to bring your vision to life at ICE Barcelona 2025.
Lisa HoEvents Manager - UK
