The Client
Informa is a leading international events, digital services and academic research group.
Event
SuperReturn
Location
Berlin, Germany
Scale:
Across 3 hotels
89 meeting rooms
Shell scheme stands
Plus Graphic signage
Duration:
Annual event – 10 + years
Overview
SuperReturn Berlin is one of Informa’s flagship events and has been a core part of our portfolio for over a decade. Since our first year on the show, SuperReturn has grown consistently, evolving from 20 meeting rooms into a complex, multi-venue event delivering 89 fully fitted meeting rooms alongside a dedicated exhibition space and full graphic signage.
Event Scope & Venues
The event is delivered across three major Berlin hotels:
- Pullman Berlin
- Crown Hotel Berlin
- InterContinental Berlin
Each venue hosts multiple meeting rooms, requiring careful coordination, consistent quality, and seamless delivery across locations. In addition, the InterContinental Hotel features shell scheme exhibition stands, where exhibitors both showcase their brands and host meetings within the same venue.
Labour & Delivery Team
To deliver SuperReturn at scale, we deploy a highly experienced core team:
- 16 Carpenters (Chippies)
- 6 Electricians
- 2 Graphic Fitters
- 4 Stand Fitters
Many of the crew have worked on SuperReturn International for multiple years, bringing invaluable show knowledge, efficiency, and consistency to the build and breakdown process.
Growth & Complexity
Year on year, SuperReturn International has expanded in both size and complexity.
- Scalable build systems
- Tight scheduling across multiple venues
- Close collaboration with hotel teams
- Precise logistics planning to ensure consistent delivery standards
Despite this growth, the event continues to be delivered smoothly, on time, and to the high expectations of both Informa and its exhibitors.
Partnership with Informa
SuperReturn International is a fantastic show to work on, supported by a strong and collaborative relationship with Informa. Clear communication, long-term planning, and mutual trust have been key to the event’s continued success and growth.
Results
- 10+ years of successful delivery
- Consistent annual growth
- Multi-venue coordination across Berlin
- High exhibitor and client satisfaction
Conclusion
SuperReturn International Berlin is a standout example of a long-term event partnership done right. Through experience, skilled labour, and strong collaboration with Informa, the event continues to evolve and grow, cementing its place as a premier international conference and exhibition.
