The Client

Bacta is the UK’s leading trade association representing the amusement and land-based low-stake gambling entertainment industry.

Event:

EAG (Entertainment, Attractions & Gaming Expo)

Location:

London, UK

Industry:

Amusement, Arcade & Gaming

Overview

EAG London is a key event within the amusement and gaming industry, bringing together leading suppliers from the arcade and slot machine sectors. We have been proudly working with Bacta, the organisers of EAG London, for over a decade, delivering a consistently high-quality build that meets the technical and visual demands of the show.

Event Scope

EAG is a production-heavy event, requiring robust infrastructure to support large, power-hungry machines and interactive exhibits. EESL plays a central role in the delivery of the show, supplying:

  • Shell scheme exhibition stands
  • Electrical points throughout the exhibition hall
  • Feature areas designed to enhance visitor experience and exhibitor visibility

The nature of the exhibits means precision planning, technical expertise, and experienced delivery are critical to the success of the event.

Labour & Build Team

EAG involves one of the most labour-intensive crews within our portfolio, reflecting the scale and technical complexity of the show:

  • 12 Carpenters
  • 14 Electricians
  • 2 Graphic Fitters
  • 16 Stand Fitters

This strong core team ensures the event is delivered efficiently, safely, and to a consistently high standard year after year.

Industry-Specific Expertise

Working within the arcade and slot machine industry requires specialist knowledge, particularly around power distribution, stand layouts, and exhibitor requirements. Our long-standing involvement with EAG means we understand the unique challenges of the show and can proactively support both the organiser and exhibitors.

Long-Term Partnership with Bacta

Our relationship with Bacta spans more than 10 years and is built on trust, collaboration, and reliable delivery. Clear communication and repeat involvement have allowed the show to evolve while maintaining a smooth and well-managed build process.

Results

  • 10+ years of successful event delivery
  • Large-scale technical and electrical installations
  • Experienced core labour team with show-specific expertise
  • Continued success within a specialist industry sector

Conclusion

EAG London is a fantastic show to work on and a standout event within the amusement industry. Through experienced labour, technical expertise, and a strong partnership with Bacta, EESL continues to deliver a reliable, high-quality exhibition environment that supports the growth and reputation of the show.